About Me
Hi, I’m Regina, a Social Media Manager and Content Strategist with 5+ years of experience. I run accounts end to end: strategy, content, editing and creative direction. I’ve worked across healthcare, e-commerce, hospitality, wellness, media and B2B.
The part I love is the making. Finding the angle, writing the hook, cutting the video, deciding what goes out and when. Day to day that means strategic planning, short-form video direction, UGC sourcing, landing page creative direction and cross-functional campaign coordination. I measure my work by things a client can bank: revenue, qualified leads, followers who stay.
Lately I have been putting real hours into AI: bootcamps, challenges, an academy, and a lot of teaching myself. I build landing pages and complete funnels with Claude Code, database and live dashboard included. I generate video and animation that reads as real footage. And I hand the administrative work to AI so my week goes into the content instead. Staying current with it is part of the job now.
Bilingual (English/Spanish) · Remote-first · Available immediately
Certifications & Recognition
The academy used my Mesa 5 Estrellas work as a reference case study on its own channels.
I work with:
What I Do
Hover each card to see what's inside. From strategy to execution, I plug into your brand and make it move.
Full-stack social management: content planning, scheduling, community engagement, and monthly performance analysis across Instagram, TikTok, Facebook, LinkedIn, and YouTube.
Core ServiceI use Claude to design and deploy a complete marketing funnel, 6 real deliverables: landing page, lead magnet, interactive traffic tool, prospect database, email sequence, and live dashboard. All built and deployed. No guesswork, no agency needed.
★ New OfferShort-form video direction, reels, carousels, animated posts, and repurposed content. I guide your creative team, or handle it myself. Every piece aligned to brand voice and platform best practices.
High DemandSourcing, vetting, and managing UGC creators and influencers aligned with your brand. End-to-end: brief, approvals, distribution, and rights management. Zero wasted ad spend.
Results-ProvenContent structure, messaging hierarchy, and creative direction for high-converting landing pages. I coordinate with your copywriters and developers so the final product aligns with your brand and campaign goals.
★ Also AvailableTurning long-form podcast episodes into scroll-stopping short-form clips for Instagram, TikTok, LinkedIn, and YouTube. I guide editors on hooks, captions, and platform optimization so nothing goes to waste.
SpecialtyBridging strategy and execution, coordinating developers, copywriters, designers, and paid media specialists to launch cohesive, brand-aligned campaigns on time and on brief.
Full-StackAnimated social posts, event videos, and branded motion content using AI tools (InVideo, Kling). From gender reveals to World Cup campaigns, bilingual EN/ES production with cinematic timing and storytelling.
AI-PoweredTopic ideation, scripting, and editing for talking-head and educational reels. I develop the angle, write the script, and deliver a polished cut, so your client just shows up and hits record.
Full PipelineCase Studies
Click any case study for the full breakdown.
I took over a boutique hotel account in Puerto Ordaz, Venezuela that had gone quiet. The client only wanted content of the property itself, nothing about the city around it. I kept the property content running and made the case for adding the destination, because that is what reaches people who have never heard of the place. The city carousel became the account’s best-performing post ever.
2,555 → 3,851 followers in 18 posts · 96.8% of reach was non-followers · 1.5K shares · 795 sends · 470 saves · $0 ad spend
I built Mesa 5 Estrellas end to end: the niche, the positioning, the scripts, the AI avatar production pipeline, the visual system, and the lead funnel. Nine posts in, one reel hit 249K views and the account passed 2,100 followers. Built for Weplash’s Faceless Content with AI challenge. The academy used it repeatedly as a reference example, reshared it on their own LinkedIn, and put the reel in an Instagram roundup of standout work from the cohort.
2.2K shares · 1.3K saves · 335 comments · $40 total ad spend, boosted only after the hook proved itself organically.
Dr. Zoumalan needed qualified leads for specialized surgical procedures in Beverly Hills. I developed a social content strategy that built trust, showcased results, and supported the paid media team.
I sourced and managed a UGC creator perfectly aligned with JAM Paper's audience, she organically integrated the product into her content, delivering extraordinary reach in under a month.
200+ bio link clicks from the same post, and around 400 new followers off a single organic collaboration. Zero paid amplification.
I produced Walk With Me Brother end to end: sourcing and coordinating guests, running the sessions, then turning every episode into short-form for Instagram, TikTok and YouTube. I chose the moments, wrote the hooks and directed every cut. The clips further down this page came out of that system.
Landing Page Work
Two kinds of work here. On some I led content strategy and creative direction alongside the client’s developers. On others I designed and built the whole page myself, front to back. Each card says which.
Before/after galleries, procedure-specific pages, and conversion-focused content strategy for a Beverly Hills cosmetic surgery practice.
Lead magnet landing page, rhinoplasty guide download, thank-you sequence, and full content strategy for a Beverly Hills facial plastic surgery practice.
Interactive Builds
Things I engineer, not just design: an invitation coded from scratch and a complete lead funnel with its own live dashboard. Both built solo with Claude Code, no page builders.
Brand, website, lead-capture quiz, Supabase database and a self-refreshing analytics dashboard. Built solo in July 2026 for Weplash’s Claude Code for Marketers challenge, where the academy put it through to the cohort’s public vote on the strength of the dashboard. That is the part worth looking at: the funnel doesn’t just run, it measures itself with live data. 26 quiz starts, 7 completions, 7 emails captured, 2 bookings.
Brand Identity & Creative Direction
Brand identity creative direction across e-commerce, tech, wellness, and lifestyle. Click any to view full.
Full brand guide: logo system, color palette, typography, social templates, and visual storytelling direction.
Identity system with Gotham typography, teal color architecture, social media templates, and product photography direction.
High-tech brand guide: identity system, graphic assets, social media direction, and visual content strategy.
Children's nutrition brand identity, logo guidelines, color system, illustration direction, and packaging visual consistency.
Motion & Animation
AI-powered animated social posts, event videos, and branded motion content, bilingual EN/ES. Built with InVideo & Kling. Click to play.
Custom animated reveal video, motion graphics, typography, and dramatic timing built for sharing.
Interactive welcome video for kids joining a tennis camp, animated, energetic, bilingual production.
Animated social post tying a brand campaign to a major cultural moment, motion + product integration.
Animated birthday invite created with AI tools, custom motion design, Spanish-language, built to share on WhatsApp and social.
Content Repurposing · Podcast
Long-form episodes on men's mental health that I turned into short-form. I picked the moments, wrote the hooks and directed every cut. Click to play with sound.
The host's own story, built into a hook-driven Short. I picked the moment and the hook, then directed the cut for watch time.
MMA legend opens up about his lowest point. I chose this moment out of a long interview and directed the cut around it.
A timely clip tapping into a cultural conversation. I built it around a curiosity gap to drive debate and shares.
Content Strategy & Video Production · Real Estate
Full pipeline, topic ideation, scripting, and editing for a real estate broker's social presence. I developed the content angles, wrote scripts for each video, and handled the final edit to keep the content punchy and platform-ready.
Topic ideation + script + edit. Breaking down the pre-approval process in a way that builds trust and drives DMs from first-time buyers.
Scripted and edited to position the broker as the go-to local expert, educational hook, clear CTA, built for saves and shares.
Full concept-to-cut: researched the topic, scripted the talking points, and edited for maximum retention. Value-first content that converts viewers into leads.
UGC Management · Multi-Brand
Sourced, briefed, and managed creators across brands. Every video below was produced under my direction: I set the brief, chose the angle and approved the final cut.
Written, filmed, and performed by me in English. Hook, direct-to-camera pitch, then a screen demo of the exact booking action the ad asks for.
Organic creator integration, sourced, briefed, and managed for authentic reach with zero paid amplification.
Talent scouting, brief writing, and approval workflow, delivered scroll-stopping content aligned to brand voice.
End-to-end creator management: sourcing, contract, brief, review, and distribution strategy.
Organic product integration built for shareability, selected creator based on audience-brand alignment, not just follower count.
Sourced and managed the creator, wrote the brief, and oversaw the content to ensure authentic product integration that resonated with the brand's audience.
I'm available for new projects. Whether you need a social media overhaul, content strategy, UGC management, or landing page direction, I'd love to hear about your goals.
✉️ reginab87@gmail.comRemote · Available Immediately · English & Spanish
Challenge: Generate qualified leads for specialized surgical procedures in a highly competitive Beverly Hills market where trust and credibility are everything.
What I did: Developed a social media content strategy designed to build trust through educational content, before/after showcases, and consistent brand voice, supporting the paid media team's campaign targeting.
Challenge: Increase Instagram reach and bio link traffic without a paid budget.
What I did: Sourced and managed a UGC creator whose audience perfectly matched JAM Paper's target market. The creator organically integrated the product into her content, delivering viral results in under one month with zero paid promotion.
Challenge: Long-form podcast episodes were hard to promote on social media. The goal was to increase visibility, reach new audiences, and drive engagement beyond the existing listener base.
What I did: Built a social media content strategy focused on repurposing key moments from episodes into short-form video clips for Instagram, LinkedIn, and YouTube. I guided editors on clip selection, hooks, captions, and messaging to maximize engagement and platform reach.
